APO Group (www.APO-opa.com), the top Pan African communications consultancy and press launch distribution services, is delighted to announce it has gained a prestigious PRovoke Africa SABRE Award for its campaign with the Global Corporation for Migration (IOM) (www.IOM.int) to reward ethical, liable reporting of migration in Africa.
The SABRE award recognizes APO Group and IOM’s motivation to increasing global perceptions of migration concerns in Africa. In tandem, the two businesses coordinated a journalism competition that captivated submissions from all about the continent, with 8 successful journalists obtaining their awards at a virtual press occasion that also integrated a dialogue about the difficulties of reporting on migration.
The PRovoke Africa SABRE Awards are Africa’s foremost General public Relations Awards. Held in Dar es Salaam, Tanzania, the 2022 SABRE Awards captivated a lot more than 2000 entries from General public Relations organizations all more than the continent. A jury of sector leaders chaired by PRovoke Media founder Paul Holmes, was wanting for strategies that had been courageous, genuine, shareable, and caught the general public creativeness – and the Migration project landed APO Group and IOM the SABRE Award in the ‘Associations’ group.
The Worldwide Corporation for Migration (IOM) is section of the United Nations Program, and is the primary inter-governmental business advertising and marketing humane and orderly migration for the reward of all. The IOM was recognized in 1951 and has a worldwide existence in around 100 nations around the world.
IOM’s Regional Office environment for West and Central Africa commissioned APO Group to launch a competitiveness for African journalists reporting on migration.
The competitors (https://little bit.ly/3NiMzra) was created to recognise outstanding tales from the area that lose light-weight on migration from numerous perspectives, such as secure migration, local weather adjust, and returning migrant reintegration.
Of distinct great importance to equally APO Group and IOM was the debunking of wrong and discriminatory narratives about migration in Africa. The levels of competition called for submissions from journalists with tales that shown well balanced, proof-dependent reporting, and gave the general public a clearer photo of the genuine challenges.
With a peerless status for media relations in Africa, and in depth achieve into all 54 African international locations, APO Group’s undertaking staff was ready to endorse the opposition to journalists all about the continent. But with logistical problems triggered by the pandemic, they experienced to adopt a purely digital marketing campaign, with the submissions method, push functions, and the assembly of four thematic jury panels all coordinated on-line.
Irrespective of this, the results of the marketing campaign were fantastic, with 230 high-quality submissions received in English and French, a complete PR value created of extra than USD19 million, and the digital Awards ceremony streamed dwell on Fb and YouTube.
“When we commenced this campaign, it was vital we had a companion who understands African media, and has the depth of contacts to entice submissions throughout West and Central Africa,” reported Mia Barrett, Head of Consciousness Raising at IOM’s Regional Office environment for West and Central Africa. “We are thrilled with this SABRE award as it demonstrates the relevance of our mission to alter the narrative about migration in Africa.”
“APO Team has often championed truthful and well balanced reporting, so it is excellent that we are capable to give better prominence to powerful African stories that supply correct perception on migration. We are very grateful to the IOM for the prospect to get portion in this campaign, and share in their willpower to reward ethical journalism and shine a gentle on what is an significant issue,” stated APO Team Founder and Chairman, Nicolas Pompigne-Mognard.
Dispersed by APO Group on behalf of APO Team.
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About the Intercontinental Organisation for Migration:
Founded in 1951, IOM is the main intergovernmental group in the area of migration and will work intently with governmental, intergovernmental and non-governmental partners. With 173 member states, a further 8 states keeping observer status and workplaces in more than 100 countries, IOM is focused to selling humane and orderly migration for the benefit of all. It does so by giving solutions and information to governments and migrants. IOM is effective to aid make certain the orderly and humane administration of migration to boost intercontinental cooperation on migration challenges, to support in the look for for sensible remedies to migration troubles and to offer humanitarian assistance to migrants in need to have, which includes refugees and internally displaced individuals. The IOM Constitution recognizes the backlink among migration and financial, social and cultural enhancement, as perfectly as to the proper of independence of movement. IOM pursuits that slice across these locations include things like the promotion of intercontinental migration regulation, policy debate and advice, security of migrants’ legal rights, migration overall health and the gender dimension of migration. Learn more at https://rodakar.iom.int/
About APO Group:
Started in 2007, APO Group (www.APO-opa.com) is the top pan-African communications consultancy and push launch distribution company. We assist non-public and community organisations in sharpening their track record and growing their brand fairness in focus on nations around the world throughout Africa. Our function as a trustworthy spouse is to leverage the power of media and create bespoke strategies that permit organisations to create a genuine, measurable affect in Africa and further than. The have confidence in and recognition granted to APO Team by international and multinational providers, governments, and NGOs conjures up us to continuously boost our price proposition within Africa to much better cater to our clients’ wants. Amongst our prestigious shoppers: Facebook, Dangote Group, Nestle, GE, NBA, Canon, Coca-Cola, DHL, Marriott Group, Ecobank, Siemens, Common Chartered, Orange, Jack Ma Foundation, African Enhancement Financial institution, Globe Health and fitness Group, Islamic Growth Lender, Liquid Clever Technologies, Rotary Intercontinental, Kaspersky, Greenpeace…
Headquarters: Lausanne, Switzerland | Workplaces in Senegal, Dubai and Hong Kong
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